Yukti’s versatile artistic expression comes through the written word and photographs. As a Copywriter, she has conceptualized, strategized, ideated and written for ATL and BTL campaigns for brands like Ford, Snickers, Fitbit, HCL, Pedigree and others. She has run campaigns for Motorola, trending No.1 on India Trends. Her photography work on women’s body shaming has been featured on platforms like Buzzfeed, ScoopWhoop and Hindustan Times.